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Event status (updated 1 August 2026): The 44th Thailand Tourism Festival ended on 29 March 2026. TAT's official archive confirms the dates and programme below; offers, vendors and opening hours do not carry over to a future edition.
Thailand's largest domestic travel showcase, the Thailand Tourism Festival 2026, took place from March 25 to 29 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, running daily from 10:00 AM to 9:00 PM.
What to Expect
Organized under the concept "Feel All the Feelings" and the tagline "Happiness begins the moment you travel in Thailand," the fair brings together destinations, products, and services from all five regions of the country under one roof.
The event features nine themed activity zones showcasing standout attractions from across Thailand. Visitors can expect:
- Replica landmarks from famous destinations nationwide
- Local food specialties from every region
- Cultural performances and live entertainment from well-known Thai artists
- Tourism innovation displays and interactive experiences
- Travel deals on domestic packages, hotels, and transport
The fair follows the "5 Must Do in Thailand" concept, encouraging visitors to eat, shop, explore, experience, and discover Thai tourism from fresh perspectives.
Why This Year's Fair Matters
The 2026 edition has been shaped by current geopolitical realities. With Middle East tensions affecting international flight routes and pushing up fuel costs, the fair places greater emphasis on domestic and short-haul tourism. The goal is to support the local travel economy while helping Thai residents discover destinations closer to home.
For international visitors already in Thailand, the fair offers an excellent opportunity to find discounted travel packages and learn about lesser-known destinations before booking trips.
Practical Information
- Dates: March 25-29, 2026
- Hours: 10:00 AM - 9:00 PM daily
- Venue: QSNCC (Queen Sirikit National Convention Center), Bangkok
- Getting there: BTS Skytrain to Queen Sirikit National Convention Center station (direct access)
- Admission: Free entry
Five Regions, One Venue
The fair is organized by region, making it easy to plan trips:
- Central Thailand including Bangkok and surrounding provinces
- Northern Thailand featuring Chiang Mai, Chiang Rai, and mountain destinations
- Northeastern Thailand (Isan) with cultural and culinary highlights
- Eastern Thailand showcasing beach destinations like Pattaya and Koh Chang
- Southern Thailand covering island paradises from Phuket to Koh Samui
Whether you are planning a weekend getaway or a longer domestic trip, the Thailand Travel Fair 2026 is the place to find inspiration and deals. With nine zones of activities spanning food, culture, and adventure, it is one of the most comprehensive travel events on the Thai calendar this year. Check the official visitor guide for tips on making the most of your visit, or browse domestic itinerary ideas if you want to book a trip straight after.
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Sources & References
This article is based on editorial research and verified with the following sources:
Go2Thailand Team
Based in Thailand since 2019 | 50+ provinces visited | Updated monthly
We are a team of travel writers and Thailand residents who explore the country year-round. Our guides are based on first-hand experience, local knowledge, and verified official sources.
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