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Thailand debuted its ambitious 'The New Thailand' campaign at ITB Berlin 2026, putting wellness, sustainability, and off-the-beaten-path destinations at the centre of its global tourism pitch.
The 20th Global Wellness Summit takes place in Phuket from 10-13 November 2026. Here is what it means for Thailand's wellness tourism push and how visitors can benefit.
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New content added regularly! Check back often for the latest Thailand travel guides and tips!