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Pattaya's iconic Walking Street is struggling with quieter nights and harsh criticism from tourists, prompting city leaders to explore a broader reinvention of the famous nightlife strip.
The Tourism Authority of Thailand is doubling down on domestic travel, targeting 210 million trips and 1 trillion baht in revenue as global headwinds slow international arrivals.
With long-haul arrivals disrupted by Middle East conflicts, Thailand is shifting its tourism marketing focus to neighboring Asian countries and short-haul travelers.
Bangkok wins Best City in Asia for the third consecutive year in DestinAsian's 2026 Readers' Choice Awards, beating Tokyo and Singapore with over 1 million votes.
Thailand welcomed 7.49 million international tourists between January and mid-March 2026, generating 368 billion baht in revenue despite Middle East disruptions.
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New content added regularly! Check back often for the latest Thailand travel guides and tips!