Chang Beer

เบียร์ช้าง

Chang Beer (เบียร์ช้าง) is one of Thailand's best-selling lager beers, instantly recognisable by its twin elephant logo on a green label. The name 'Chang' is the Thai word for elephant — an animal sacred in Thai culture, symbolising strength, loyalty, and good fortune. Chang Beer is produced by ThaiBev (Thai Beverage Public Company Limited), the beverage empire founded by billionaire Charoen Sirivadhanabhakdi, and first brewed in 1995 at a brewery in Bang Ban District, Ayutthaya Province. ThaiBev was formally consolidated on 29 October 2003, bringing together 58 beer and spirits businesses including Chang. The beer is brewed from barley malt and hops and fermented at 5% ABV. In the 1990s, Chang launched an aggressive price-cutting campaign that successfully wrested market leadership from the long-dominant Singha, eventually claiming over 60% of the Thai domestic beer market. Today Chang is exported to over 50 countries worldwide and is a major sponsor of Thai football, including naming rights to Chang Arena in Buriram. In Thailand you will find Chang everywhere — convenience stores, beach bars, local restaurants (ahan tham sang), and night markets — typically priced at 50–70 baht for a 320ml bottle. The beer is a pale lager with a clean, slightly sweet malty flavour and a crisp finish, making it particularly refreshing in Thailand's heat.