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The Tourism Authority of Thailand is doubling down on domestic travel, targeting 210 million trips and 1 trillion baht in revenue as global headwinds slow international arrivals.
With long-haul arrivals disrupted by Middle East conflicts, Thailand is shifting its tourism marketing focus to neighboring Asian countries and short-haul travelers.
The 44th Thailand Tourism Festival runs March 25-29 at QSNCC Bangkok, built around the '5 Must Do in Thailand' concept: Must Taste, Must Try, Must Buy, Must Seek, and Must See.
The 44th Thailand Tourism Festival runs March 25-29 at QSNCC Bangkok. Here is everything you need to know: zones, deals, how to get there, and what to expect.
AirAsia partners with the Tourism Authority of Thailand for the Fly Your Feelings campaign, offering 15% off flights to 8 provinces and a chance to win free flights for a year.
Thailand's revamped Amazing Thailand app launched March 15, featuring AI-powered trip planning, Mastercard Priceless experiences, and real-time travel assistance.
TAGTHAi, Thailand's official travel app backed by TAT, now offers AI-powered trip planning and eco-tourism routes. Here is how it works and why it matters in 2026.
Thailand's Tourism Authority is chasing 3 trillion baht in revenue for 2026 with its 'Amazing 5 Economy' framework โ targeting wellness, nightlife, and niche tourism.
The Tourism Authority of Thailand activated its Crisis Monitoring Centre on March 1 to coordinate assistance for travelers affected by Middle East flight disruptions. Here is what the centre does and how to get help.
BLACKPINK's Lisa has been officially unveiled as the Amazing Thailand Ambassador for 2026, fronting a major tourism campaign targeting millions of new visitors.
Thailand welcomed 7.49 million international tourists between January and mid-March 2026, generating 368 billion baht in revenue despite Middle East disruptions.
Thailand's Tourism Authority unveils its ambitious 2026 strategy targeting 3 trillion baht in revenue with a focus on quality experiences and sustainability.
TTM Plus 2026, Thailand's flagship B2B tourism platform, moves to Pattaya in June with 400 sellers and 400 international buyers from over 50 countries.
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New content added regularly! Check back often for the latest Thailand travel guides and tips!