Choose a travel eSIM if your unlocked phone supports eSIM, you mainly need data and want to connect immediately after landing. Check whether validity starts at installation or first network connection.
Choose a Thai SIM or carrier eSIM if you need a local number, in-person setup support or a longer-stay option. Passport registration is part of the purchase.
Use home-network roaming deliberately only when your provider shows a clear Thailand package in advance. Thailand is normally outside EU roaming rules, so standard rates can be expensive.
If a travel eSIM suits your trip, our guide to the best eSIM for Thailand compares providers in more detail. Check device support and when validity starts before you buy.