AirAsia and TAT Launch 'Fly Your Feelings' Campaign with Lisa-Inspired Routes

What Is the Fly Your Feelings Campaign?

AirAsia and the Tourism Authority of Thailand (TAT) teamed up in February 2026 to launch "Fly Your Feelings," a campaign designed to push domestic tourism by following in the footsteps of Lisa, the Thai-born Blackpink superstar and official Thailand tourism ambassador. The deal gives travellers 15 percent off flights to eight highlight provinces when they use the promo code TATXLISA on the AirAsia MOVE app.

How the Promotion Works

Book through AirAsia MOVE and apply the code TATXLISA at checkout to unlock 15 percent off domestic flights. The eligible booking window runs from 15 March to 30 September 2026, covering both the high season tail end and the entire green season — traditionally the cheapest months to fly within Thailand. Check our best time to visit Thailand guide to see what each season has to offer.

The campaign spotlights eight provinces that featured in Lisa's tourism promotions, encouraging visitors to explore destinations beyond Bangkok and Phuket.

Win Free Flights for a Year

Here is the attention-grabber: the first three travellers to visit all eight featured provinces during the campaign period win free domestic flights with AirAsia for one full year. That is a serious incentive for anyone planning an extended trip through Thailand in 2026.

Songkran Flight Deals Too

The Fly Your Feelings campaign arrives on top of broader airline cooperation for the 2026 Songkran festival. The Airlines Association of Thailand worked with member carriers to add extra flights and reduce maximum ticket prices by up to 30 percent during the April holiday rush — see Songkran flight deals for the full breakdown. If you time your booking right, stacking these offers with the TATXLISA promo code could mean significant savings.

Should You Use This Deal?

If you are already planning to hop between Thai provinces in 2026, this promotion is a no-brainer. Fifteen percent off adds up fast when you are booking multiple legs — say, Bangkok to Chiang Mai, then Chiang Mai to Krabi, then Krabi to Udon Thani. The free-flights-for-a-year prize is a long shot, but even without winning, the savings alone make the promo code worth entering at checkout. One of the Lisa-effect highlights is Udon Thani's Red Lotus Sea, which saw record visitor numbers after her campaign — a perfect example of where these flights can take you.

Download the AirAsia MOVE app, enter TATXLISA, and start mapping your route. For help planning which provinces to hit, see our 2-week Thailand itinerary or the Thailand visa guide if you still need to sort your entry paperwork.